What are celebrity rights in India?

Personality or celebrity rights are rights against unauthorized commercial use of one’s persona and have not been codified under any law in India. The court asked the Indian government’s Department of Telecommunications and telephone service providers to take down web links and take action against parties identified in the case.

Why is a court order a big deal for writers and actors?

Because of the way AI technology is evolving every day.” The court order comes at a crucial point in the struggle between the US writers and actors unions and the bodies representing studios.

Did a court ban a persona based on Bachchan?

From a report: The court barred not just identified entities from using Bachchan's persona, without his consent, but also passed a John Doe order, or an order against world-at-large, from infringing his personality rights.

Why did Kapoor take his case to India's High Court?

The actor took his case to India’s high court in response to the large number of distorted videos, gifs and emojis which bear his likeness. He was also concerned by the use of his catchphrase, “jhakaas,” first used in 1985 film Yudh, which roughly translates as “awesome”. All are now protected by court order. “It’s not only for me,” said Kapoor.